Transparency Promise

We’ll never sacrifice on our quality & nutrition. We make our kibble at our own plant in Brownwood, Texas. We continue to add more and more regeneratively farmed ingredients to each bag, making our kibble even more nutritionally dense. We’re incorporating Post-Industrial-Recycled materials into our packaging to reduce our use of single use, virgin plastic.

All that said, we do, unfortunately, need to make some changes considering the current economic environment. Like you, we had been hoping for a different outcome. We had hoped that the economy would bounce back, the inflammatory economic conditions would subside, and commodity costs would stabilize.

We’ve held off on any changes to our large bag pricing since October of 2021 (while most of our competitors have taken at least one, if not multiple, price increases).

As of 4/1/2023, we will be enacting a price increase. In the coming months, select formulas will also have updates to some recipes, bag sizes and packaging. Please see below for in-depth detail for your product. Please reach out to us with any specific questions.



PURE

We are converting all 24 lbs bags to 22 lb. The below reflects the coming changes and price increase that went into affect 4/1/2023.

Grain Free
  • 22 lb (previously 24 lb): $74.99
  • 12 lb: $47.99
  • 10 lb: $47.99
  • 4 lb:  $21.99
With Wholesome Grains
  • 22 lb (previously 24 lb): $69.99
  • 4 lb: $16.99

You’ll also notice a new look that better demonstrates the quality of PURE.

The following recipes will have adjustments to their formulas:

ALL LIFE STAGES

We are converting all 44 lb bags to 40 lb, and all 30 lb to 27 lb bags. The below reflects the coming changes and price increase that went into affect 4/1/2023.

  • 40 lb (previously 44 lb): $69.99
  • 27 lb (previously 30 lb): $57.99
  • 5 lb: $17.99
  • GOODNESS

    We are converting all 7 lb bags to 5 lb bags. The below reflects the coming changes and price increase that went into affect 4/1/2023

  • 25 lb: $54.99
  • 5 lb (previously 7 lb): $19.99
  • PURE PETITE GRAIN FREE

    The below reflects the price increase that went into affect 4/1/2023

  • 10 lb: $39.99
  • 4 lb: $21.99
  • UNDER THE SUN

    The below reflects the price increase that went into affect 4/1/2023

  • 40 lb: $76.99
  • 23.5 lb: $54.99