Privacy Policy

1. Information Collection

When using our Sites, you may provide information about yourself, including your name, email address, mailing address, phone number, payment method, social media handles, professional memberships, company name, business affiliations and business description (size of operations, activities conducted, but not financial information), pet types and other related information (e.g., a pet’s breed, sex, species, diet), breeder information, and any other information you choose to provide. For example, we may collect this information when you register for an account, access certain features or content, order products, sign up for our email lists or purchase past promotional offerings. We may also collect your billing and shipping information when you place an order with us.

a. Automatically Collected Information

We (and other entities) automatically collect information relating to your interactions with us and our Sites, including browser type, IP address, pages visited and other activities on the Sites, various site preferences, device type, operating system, screen size, date and time of site visit, and other information we collect through the use of cookies and similar technology. See Digital Advertising & Analytics to learn more about the use of this information and the choices available to you.

2. Information Use

We may use information we obtain about you for any lawful purpose, including the following:

• Process orders you place and complete other transactions you have requested using our Sites, and provide you with products and services you request;
• Send you information, materials or surveys (i) requested by you or (ii) after you sign up for Club Canidae (but you may unsubscribe at any time);
• Maintain a record of your purchases and other transactions using our Sites;
• Respond to your questions and comments and provide customer support;
• Respond to any issues or incidents reported from use of our products or services;
• Communicate with you about our products, services, offers, and promotions;
• Operate, evaluate, and improve our business and the products and services we offer;
• Analyze and enhance our marketing communications and strategies;
• Analyze trends and statistics regarding use of our Sites and transactions conducted using the Sites;
• Protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage the security of our Sites, including by identifying potential hackers and other unauthorized users;
• Enforce our Online Retail Terms and Conditions linked to on our Sites and other agreements;
• Comply with applicable legal requirements and industry standards; and
• With your consent, or as otherwise disclosed at the time information is collected.

We may use information that has been de-identified or aggregated without limitation.

3. Information Sharing

We may share the information we collect with other parties, including the following:

• Third-party service providers who process information on our behalf, such as data hosting services, payment processors, shipping vendors, or our legal or business advisors;
• Any affiliates or joint venture partners that we may have in the future;
• As part of a corporate sale, merger, or acquisition, or other transfer of some or all of our assets, including as part of a bankruptcy proceeding;
• Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to establish, protect, or exercise our rights or to defend against a legal claim or as otherwise required or allowed by law, or to protect the rights, property, or safety of any other person or entity, or to enforce or apply our Online Retail Terms and Conditions linked to on our Sites and other agreements; and
• With your consent or as otherwise disclosed at the time of data collection or sharing.

We may share information that has been de-identified or aggregated without limitation.

4. Digital Advertising & Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Sites and other sites or apps over time, including information about relationships among different browsers and devices (also known as interest-based advertising).

Canidae adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this activity. You may visit the DAA WebChoices tool at www.aboutads.info to learn more and opt out of interest-based advertising on websites by companies participating in the DAA program. You can also exercise choices on your mobile device by downloading the DAA’s AppChoices tool at https://youradchoices.com/appchoices.

If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices. Electing to opt out will not stop advertising from appearing in your browser or applications, but it may make the ads you see less relevant to your interests.

We may also work with third parties that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes. Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Sites may not function as intended.

5. Third-Party Links and Tools

Our Sites may provide links to third-party websites or apps. We do not control the privacy practices of those websites or apps, and they are not covered by this Privacy Policy. We are not responsible for the practices employed by any websites or services linked to or from our Sites, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing personal information to third parties.

Our Sites also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on our Sites, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features.

6. State Privacy Rights

Specific U.S. states grant individuals certain rights under state privacy laws with respect to personal information we collect. If you are subject to the privacy laws of such states, this section contains disclosures required by law and explains rights that may be available to you.

a. Personal Information We Collect and Disclose

In the preceding 12 months, Canidae collected and disclosed the following categories of personal information:

• Personal and online identifiers (such as real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, Social Security number, driver’s license number, passport number, or similar identifiers);
• Recordkeeping information (such as Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information);
• Characteristics of legally protected classifications (such as race or gender);
• Commercial or transactions information (such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies);
• Internet or other electronic network activity information (such as browsing history, search history, or information on a consumer’s interaction with a website, application, or advertisement);
• Professional or employment-related information (such as current or past job history or performance evaluations);
• Inferences drawn from the above information about your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes); and
• Other information about you that is linked to the personal information above.

We share personal information for targeted advertising purposes but do not otherwise engage in “sales” of personal information as defined by state laws. Additionally, Canidae does not knowingly collect or solicit any personal information from children under the age of 16.

b. Categories of Sources

• You;
• Our affiliates and joint venture partners;
• Our business partners;
• Our service providers; and
• Advertising companies and networks.

c. Our Purposes for Processing Personal Information

We use and disclose the personal information we collect for our commercial and business purposes, as further described in the “Information Use” section of this Privacy Policy. We may use and share de-identified information to the extent permitted by applicable law, and we maintain and use de-identified information without attempting to re-identify it, except to test our de-identification processes.

d. Recipients of Personal Information

We disclose the categories of personal information listed above to the categories of third parties identified in the “Information Sharing” section for commercial and business purposes.

e. Your Rights

Residents of certain states may be able to exercise the following rights, subject to exceptions and limitations:

• The right to confirm whether we are processing personal information about you;
• The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you; the categories of sources; our purposes for collecting or selling; the categories of personal information sold or disclosed; and the categories of third parties with whom we share personal information;
• Depending on your state law, the right to receive a portable and readily usable copy of your personal information, to the extent feasible;
• The right to correct inaccuracies in your personal information;
• The right to request deletion of your personal information;
• The right to opt out of (i) the sharing or processing of personal information for targeted advertising; (ii) the sale of personal information; or (iii) profiling for decisions that have significant effects; and
• Choice regarding sensitive information (e.g., limit, opt out, or withdraw consent, where applicable).

To exercise any of the above rights, please contact us using the following information and submit the required verifying information:

• Online at
• By phone at 800-398-1600
• Write to: 3101 Stephen F Austin Drive, Brownwood, TX 76801
• Email Customer Service at support@canidae.com (use “State Privacy Rights” as the heading)

For individuals subject to certain state laws, if you have submitted a request that we have not reasonably fulfilled, you may appeal our decision by sending an email with the subject line “Appeal” to support@canidae.com (use “Appeal – State Privacy Rights” as the heading).

f. Authorized Agent

Depending on your state law, you may designate an authorized agent to make requests on your behalf by designating such an agent in writing or through a power of attorney. We will require proof that you have authorized the agent before accepting requests from the agent.

g. Verification Process and Required Information

We may need to request additional information from you to verify your identity or understand the scope of your request. You will not be required to create an account to submit a request. At a minimum, we will require basic contact information such as your name, email address, and phone number.

h. Notice of Financial Incentive

Canidae offers you the opportunity to participate in our discounted loyalty program, Club Canidae (“The Club”). Our collection of certain personal information about you, including name, address, email, phone number, social media profiles, breeder information and payment information, allows us to operate The Club and provide participant benefits such as competitive savings and discounts on bundle purchases. These benefits and the terms of participation are available here: https://club.canidae.com/. If you wish to stop participating, please email support@canidae.com with your request. We may continue to process information about you in connection with your transactions with Canidae.

The price and service differences, such as discounts, that are available to you through The Club are based on our reasonable determination of the value that we receive from collecting, retaining, and selling (as defined by applicable law) personal information about you in connection with operating our business.

7. Retention

We retain personal information in identifiable form only for the period necessary to fulfill the purposes for which the personal information has been provided to us or, if longer, to comply with legal obligations, to resolve disputes, to enforce agreements, or to satisfy similar essential purposes. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process personal information and whether we can achieve those purposes through other means, and applicable legal requirements. Once the retention period expires and if not otherwise required by law, we will delete or de-identify personal information.

8. Changes to Our Privacy Policy

If our information practices change, we will post these changes on this page. We encourage you to visit this page periodically to learn of any updates.

9. Contact Us

If you have any questions about this Privacy Policy or our Sites, please contact us at support@canidae.com.

You may also send us mail at the following address or contact us at the phone number below between 9 A.M. and 5 P.M. E.S.T., Monday through Friday: