PURE Real Chicken, Lentil & Pea

We’ll never sacrifice on our quality & nutrition. We make our kibble at our own plant in Brownwood, Texas. We continue to add more and more regeneratively farmed ingredients to each bag, making our kibble even more nutritionally dense. We’re incorporating Post-Industrial-Recycled materials into our packaging to reduce our use of single use, virgin plastic.

All that said, we do, unfortunately, need to make some changes considering the current economic environment. Like you, we had been hoping for a different outcome. We had hoped that the economy would bounce back, the inflammatory economic conditions would subside, and commodity costs would stabilize.​

We’ve held off on any changes to our large bag pricing since October of 2021 (while most of our competitors have taken at least one, if not multiple, price increases).

As of 4/1/2023, we will be enacting a price increase. In the coming months, select formulas will also have updates to some recipes, bag sizes and packaging. Please see below for in-depth detail for your product. Please reach out to us with any specific questions.