Information on CANIDAE’s Reformulated Products

From the Desk of John Gordon and Scott Whipple

2/24/2009

At CANIDAE All Natural Pet Foods, we constantly strive to provide the highest quality and safest products to our consumers.

In May 2008, we set out to enhance the safety and quality of our Lamb and Rice dry pet foods. We had two overall goals: to improve our formulations using the safest, highest quality ingredients available; and to find a partner who could manufacture our products to exact safety, quality and consistency standards. One month later, in June 2008, we introduced the improved All Life Stages (ALS), Chicken and Rice and Platinum dry pet foods. These products are among the safest, highest quality products available to pet owners today.

When we introduced the reformulated products, we took steps to inform consumers, retailers, distributors, and breeders about the change and about our products’ advanced safety, quality and consistency. The information was also prominently featured on our website. We have worked closely with pet owners to address the transition, and the vast majority of our customers switched to the new diets without issue. It is also important to note that at no time has our product testing indicated any safety issues with our products.

As you may have heard, we have recently been sued over the improvements we made last year to our dry formulations. The lawsuit was filed by a single person who claims that the improvements were actually unsafe cost-cutting measures. Rest assured that these allegations are completely untrue, and we fully expect that this lawsuit will be shown to have absolutely no merit.

The truth is that, beginning in May of 2008, we improved our dry formulations to make them better and safer for pets. The new formulation is actually more expensive to produce than our previous version, but our consumers expect us to continue to strive for better, safer, more nutritious products, and that’s what our improved formulations deliver.

Our reformulated products include higher quality ingredients than before. Coupled with advanced manufacturing processes and rigorous safety testing, CANIDAE foods are among the safest, highest quality products a pet owner can buy.

We receive positive feedback from our customers on a daily basis. We are committed to providing high quality products that are thoroughly tested in the plant and by third parties to assure safety and consistency. As always, we will continue to place the best interest of pets at the heart of every decision we make.

Respectfully,

John Gordon & Scott Whipple
Founders and Owners of CANIDAE Pet Foods